Navigating how Google algorithm works today and applying it to your website is intangible by nature but entirely necessary. A website’s rank is much like a final exam where achieving a score as close to 100 as possible is the goal. SEO optimized content, keyword recognition, proper HTML coding, off-site mentions, social media, backlinks, and more impact a website’s score among the major search engines.Aether
While there are still several variables at play, a few necessary calculations are responsible for increasing your website’s score. Ever-changing SEO algorithms are always verifying the quality and readability score of your content and proper keyword usage.
Knowing what to use for keywords and related keywords can make your content more search-engine friendly. Below are four “must-know” types of SEO algorithms to improve your PageRank:
1. On-Page SEO
On-site SEO, often referred to as on-page SEO, optimizes your web pages, improves organic traffic, and PageRank algorithm. To make on-page optimization part of your SEO strategy requires the following:
- SEO optimized content
- HTML coding
- Meta tag descriptions
- Character spacing
- Properly formatted headers
- Image and ALT/text
In addition to these on-page optimization strategies, it is paramount to publish high-quality content that’s not only relevant but factual and easily understood. In today’s world of ever-changing SEO algorithms, having a website with the highest level of authoritativeness, trustworthiness, and expertise is key to effective on-page SEO.
2. SEO Title Tags
This subject is an area of the search engine algorithm that often goes neglected; however, it impacts your webpage’s ranking. An SEO title tag is an HTML code that exists on your webpage’s head section. Its primary function is to serve as an initial context or cue for what the respective page is all about.
It can be prominently seen on search queries’ page results, generally in the browser window, or featured as a clickable link. While title tags have little impact on your organic rankings, a proper SEO optimized title tag can make a difference. On the other side of Google’s algorithm, an inadequate title tag can mean darkness for your website.
And here are the causes of such insidious things:
- Misspelled title tags
- Copied title tags
- Missing keyword title tags
- Poorly written title tags
It is always beneficial to research current title tags already published before posting duplicate content on your website. There’s one good reason why this is so important. An exact word-for-word title tag against a top-ranking website will create less than favorable results with the search engine algorithm. It will index your best efforts and suppress your recent content further down.
3. Readability Scores
Writing SEO content today is even more vital than it was in prior times. At its core, it’s the communication or beacon of your website. If you cannot connect with your audience and keep them engrained in every word you write, your website fails.
It doesn’t matter how vested you are in your area of expertise. If you’re unable to communicate with your audience, your readers won’t know what you are trying to say or sell. Fortunately, there are some DIY SEO hacks you can use to increase your readability score.
What is a Readability Score?
According to most verified and authoritative sources online, a readability score is how easily your text is read and understood by both the search engine algorithm and reader.
To achieve the best readability score for your web content:
- Keep 75 percent of your sentences to 20 words or less.
- Avoid long paragraphs consisting of 5 or more sentences.
- Use the bullet/numbered list to make information easier to understand.
- Avoid using redundant words.
- Write in the active voice.
- Use Keyword titles.
- Deploy secondary keyword subtitles.
- Use related Google search terms.
- Write with a proper sentence and paragraph structure.
- Always mention your target audience.
4. Proper Keyword Placement
Whenever considering SEO keyword placement, keyword density should be on top of your radar. The average keyword density today is between one and two percent. Meaning, for a 1000-word article, your target keyword should be used no more than ten times over 1000 words.
Where you place them also matters. To get the best results always:
- Use your main keyword within the first 100-words of the text.
- Use in critical subtitles.
- Evenly sprinkled keywords throughout the content.
- Always use your main keyword in the last paragraph.
Understanding SEO Algorithms is Key to Boosting Organic Traffic
Unless you’re paying for SEO services, the best DIY SEO strategies must talk to the critical search engine algorithms. These complex and highly-intelligent algorithms deploy a wide range of calculations to determine your search engine results page (SERPS). If you want a boost in organic traffic, it is paramount to cover the SEO algorithms on all pages of your website.
BY AETHER THE GOD OF UPPER SKIES